# 23 Wise Words

> 23 Wise Words is Elle (Elena) Connolly's brand voice strategy and conversion copywriting business. Her Wordology approach combines customer research, brand strategy and behavioural psychology to help businesses communicate clearly and persuade buyers.

The website describes services, teaching and client work. Elle works with founder-led service-based businesses and growing brands, with examples across coaching, professional services, consultants, SaaS and healthcare. Brand voice work includes practical copy examples and guidance for applying a voice across teams, marketing and AI tools.

The links below lead to public HTML pages, not Markdown copies. Service pages provide offer details; articles and interviews provide educational material. Guest interview views belong to their respective speakers. Project outcomes are described in individual case studies.

## Services and background

- [Homepage](https://www.23wisewords.com/): Overview of the business and its psychology-informed approach.
- [Brand voice strategy](https://www.23wisewords.com/brandvoice): Customer research, VoicePrint, benchmark copy and implementation support.
- [Conversion copywriting](https://www.23wisewords.com/copywriting): Website copy, sales and landing pages, email sequences and marketing funnels.
- [About Elle Connolly](https://www.23wisewords.com/about): Background, qualifications and explanation of Wordology.

## Client work

- [Portfolio](https://www.23wisewords.com/copywriter-portfolio): Examples of copywriting and brand messaging projects.
- [Dalza brand voice case study](https://www.23wisewords.com/copywriting-tips-blog/case-study-dalza-brand-voice): Customer language, brand voice development and application across marketing.
- [Releaf copywriting case study](https://www.23wisewords.com/copywriting-tips-blog/case-study-transforming-a-brand-and-business-with-killer-copynbsp): Brand messaging and conversion copywriting across website pages, emails and advertising.

## Teaching and resources

- [Videos](https://www.23wisewords.com/copywriting-tips-and-wisdom): Tutorials and founder interviews on copywriting, buyer psychology, brand voice, AI, pricing and marketing.
- [Articles](https://www.23wisewords.com/copywriting-tips-blog): Practical advice, interviews and case studies.
- [Psychology in copywriting](https://www.23wisewords.com/copywriting-tips-blog/using-psychology-to-next-level-your-writing): Discussion of cognitive biases and their application to copy.
- [Service-business homepage structure](https://www.23wisewords.com/copywriting-tips-blog/blog-post-title-four-nb67m): Guidance on homepage content and structure.
- [Pricing on a service-business website](https://www.23wisewords.com/copywriting-tips-blog/including-pricing-on-your-website): Advice on pricing presentation and buyer decisions.
- [Online courses](https://www.23wisewords.com/copywriting-online-courses): Overview of copywriting learning options and links to externally hosted courses.

## Optional

- [YouTube channel](https://www.youtube.com/channel/UC8JyKazzyQPd9SnaSFa7csw): Video tutorials and interviews.
- [XML sitemap](https://www.23wisewords.com/sitemap.xml): Site URL inventory.
- [Privacy policy](https://www.23wisewords.com/privacy-policy): Privacy information.