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https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1675012704901-VANSLYIRQUA5L4IZDJ4D/ELE002%2B07_Elena_Artboard%2B1.jpg Conversion copywriter - Brand voice and copywriting: It’s 80% science and 20% wordsmithing. And that’s why I call my method ‘Wordology’. It’s the fusion of: Sales psychology and behavioural science (why words work) Brand strategy and customer insight (who the words are for) Real-world copywriting (how words actually convert) Wordology means I don’t just give you a strategy; I hand you a living, breathing voice you can drop straight into headlines, bios, buttons, and even ChatGPT prompts. https://www.23wisewords.com/discovery-call daily 0.75 2025-09-27 https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1616640838896-4SPE0VOJ8HFZAYOMC2XJ/HeistCreative_ElenaConnolly004EDIT.jpg Discovery call https://www.23wisewords.com/terms-and-conditions daily 0.75 2024-10-04 https://www.23wisewords.com/privacy-policy daily 0.75 2023-02-02 https://www.23wisewords.com/copywriting-tips-and-wisdom daily 0.75 2026-02-21 https://www.23wisewords.com/how-to-get-over-blank-page-syndrome-and-write-confidently-for-your-business daily 0.75 2023-02-02 https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1614843886699-SMHSE3P8R0X1IVEEXCFB/image-1.jpg How to get over blank page syndrome and write confidently for your business. https://www.23wisewords.com/how-to-become-a-copywriting-psychic-genius daily 0.75 2023-02-02 https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1614844944879-32HIRS2F3NOUYQQUBLU2/image-2.jpg How to become a copywriting-psychic-genius. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1614844911858-GCPK45OYXVA5XKCBSYB8/image-content.jpg How to become a copywriting-psychic-genius. https://www.23wisewords.com/the-3-buttons-thatll-boost-your-homepage-conversions daily 0.75 2023-02-02 https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1614845135615-11PMIVVDHM3ZC71XLIHF/image-3.jpg The 3 buttons that’ll boost your homepage conversions. https://www.23wisewords.com/website-words-workshop daily 0.75 2023-02-02 https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1619400758129-LJG4B0EYYXWSAX6OQI8U/ELE005+Workshop_Artboard+1.jpg Website Words Workshop https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1649422038258-AZELHOZ5W3Y0QBR4M43K/Copy+of+Digital-Product-Graphic-Mockup.png Website Words Workshop Here’s a sneak peak inside https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1619401722572-5CDF0PJIGZHLX4Z8WGY0/ELE002+03_Killer+Headline_Artboard+1.jpg Website Words Workshop https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1619052075221-RY0N3ZJQ1FL1IZBB3UUX/ELE002+07_Elena_Artboard+1.jpg Website Words Workshop - Hi. I’m Elle. I know from experience that the bigger your business grows, the more you’ll need to write for it. And since (alas) you can’t have a copywriter following you around all the time, I’m here to teach you copywriting skills that’ll pay you for life. Copy is my why. And I pass its power on to the amazing clients I work with, by teaching them the skill. So they can go forth and share their why with the world. And so the ripple effect of brilliance continues. I love that concept. Writing copy is not a dark art. In fact, it’s 98% science (i.e sales psychology). The great news is, you can learn the science! And I can show you how. https://www.23wisewords.com/home daily 1.0 2025-11-15 https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1675014670048-BKIH1J47EW4Z50HAWKE7/HeistCreative_ElenaConnolly024EDIT.jpg Home - Hi, I’m Elle I’ve spent over a decade in the trenches writing conversion copy for startups, scaleups and global brands, where every word has to pull its weight. Along the way, I taught 40,000+ people how to build brands and write copy through my online courses. If your brand voice and copy sound more bland than brilliant, you’re in the right place. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1675012704901-VANSLYIRQUA5L4IZDJ4D/ELE002%2B07_Elena_Artboard%2B1.jpg Home - Most brand voice docs live in a folder. Mine lives in your copy. Built from voice-of-customer research, not brainstormed adjectives. Grounded in behavioural psychology, not fluff. Written by a conversion copywriter, so it works in real life A brand voice that works everywhere: in pitches, headlines, landing pages, and even ChatGPT. Not theory. Not guesswork. Your new sales weapon. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1614827739361-D03PY206M50UX3WR2S7T/Elena+Connolly+copywriter+for+coaches+at+23+Wise+Words+as+featured+by+Business+Chicks.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1634033636111-KJVUDQ22B91KL2JGRJ8A/Elena+Connolly+from+23+Wise+Words+copywriter+for+coaches+at+23+Wise+Words+as+featured+by+Small+Business+Made+Simple..png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1634030186141-TVVRDIJOY78JHOIJDLS9/Elena+Connolly+from+23+Wise+Words+copywriter+for+coaches+at+23+Wise+Words+as+featured+by+Branding+Banter+Podcast.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1614827674228-VV9ORPVSESEPGTI93XWD/Elena+Connolly+from+23+Wise+Words+copywriter+for+coaches+at+23+Wise+Words+as+featured+by+Balance+The+Grind.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1634033710152-00CUBC4CSAYB5PPELF35/Elena+Connolly+from+23+Wise+Words+copywriter+for+coaches+at+23+Wise+Words+as+featured+by+Arise+the+Podcast.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/cae24913-5b3c-4530-95bb-1e15f6671b45/Elena+Connolly+copywriter+for+coaches+at+23+Wise+Words+as+featured+by+the+Clare+Wood+podcast.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.23wisewords.com/waitlist-website-words-workshop daily 0.75 2021-10-22 https://images.squarespace-cdn.com/content/v1/5e8ad7f713bd4a28a50c2167/1619051502955-8OL0JH8CNX112WMTT4MH/ELE002+06_Product+Description_What+is+it%3F_Artboard+1.jpg Website Words Workshop https://www.23wisewords.com/copywriting-online-courses daily 0.75 2025-09-27 https://www.23wisewords.com/brandvoice daily 0.75 2026-02-21 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Brand Voice https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Brand Voice https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Brand Voice https://www.23wisewords.com/products daily 0.75 2020-05-16 https://www.23wisewords.com/products/p/style-03-wj7m2 monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1560789238792-J10LURU9YIH9N7QWTTV9/oodin-Front_0004_Layer-Comp-5-v1-FINAL.jpg Products - Style 03 https://www.23wisewords.com/products/p/style-02-nghhc monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1560789238792-J10LURU9YIH9N7QWTTV9/oodin-Front_0004_Layer-Comp-5-v1-FINAL.jpg Products - Style 02 https://www.23wisewords.com/products/p/style-01-2xj7p monthly 0.5 2019-07-10 https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1560789208513-A5HHTVPE6WUAEO1O9SOX/oodin-Front_0000_Layer-Comp-1-v1-FINAL.jpg Products - Style 01