Looking for a copywriter and brand voice expert all rolled into one zebra-print-loving package?
Hi, I’m Elle, and I’m glad you‘re here.
The nutshell version…I’m a conversion copywriter and brand voice strategist who uses behavioural science to write words, that work in the wild.
Brand voice and copywriting: It’s 80% science and 20% wordsmithing.
And that’s why I call my method ‘Wordology’. It’s the fusion of:
Sales psychology and behavioural science (why words work)
Brand strategy and customer insight (who the words are for)
Real-world copywriting (how words actually convert)
Wordology means I don’t just give you a strategy; I hand you a living, breathing voice you can drop straight into headlines, bios, buttons, and even ChatGPT prompts.
Accreditations and Media Mentions (stuff that shows I’m the real deal)
Copyhackers 'conversion copywriting' graduate
BA qualification in Psychology
Taught copywriting to over 30,000 people in my online courses
Presented on copy and marketing for global audiences, including: The Sales Scoop, Eagle Labs, The Clare Wood Podcast, Business Chicks… the list goes on!
Most brand voice guides are written by strategists who never have to turn those guidelines into actual copy.
That’s why they fall flat at the very moment you need them most: on your website, in your funnel, or in your investor deck.
Using my 10 years of copywriting and marketing experience, I bridge that gap.
Because when you’ve got a voice that’s been engineered from real customer language and tested through copywriting principles, you don’t just sound different, you sell different.
Why am I so obsessed with psychology?
People (my mum) doubted the relevance of a combined degree in Psychology and PR, but I’ve managed to prove her them wrong and draw on both skills every day.
Without that eclectic mix of academia, my unique style of copywriting wouldn't exist. It’d just be boring old words.
Copy and brand voice that’s backed by psychology is my why. And I pass its power on to the businesses I work with. So they can share their why with their clients.
And so the ripple effect of brilliance continues. I love that concept.
So if you think you could use a brand voice expert and copywriter extraordinaire, who writes words that are so loaded with strategy they’re about to burst...
…you know where I am.
“Elle’s way with words was remarkable at capturing the brand's true mission and the copy was an extension of me speaking straight to my ideal client.
Such good value, and if you're thinking of getting some sales copy that speaks volumes...and I mean VOLUMES...then Elle is your gal!”
— Nataleigh Elzein, Pinched