Copywriting tips and tricks for websites, sales pages, emails and everything in between.

How To write Website Copy That Converts (and doesn't sound like a 🤖)

There are 3 elements to writing killer copy that converts.

You're Making *This* Mistake When Selling Your Offers

Copy should always sell the first step. That’s the hardest part.

The Surprise Reason Why Your Potential Clients Aren't Booking

Here's three ways to make your free Discovery Call a no-brainer.

How to writing a landing page

There’s lots of advice out there, but here I share my winning framework.

Do I really need a website?

Your website can be game-changing when it’s done right.

How to write scroll-stopping Facebook ads

Wanna know how to write a scroll-stopping Facebook ad?

The 3 Sections of a High-Converting Homepage (and how to write them)

It's a really really great way to think about how to make your home page flow, to avoid it becoming a junk draw.

How to script a video to sell your offer using a copywriting foumula

When you're scripting out a video to sell your offer, it can help to use a copywriting formula to keep you on track.

How to get your perfect people to say 'yes' to working with you.

In order to get your dream clients to say ‘yes’ to working with you. You need to get over their laziness, fear and/ or overwhelm.

The Biggest Difference Between Writing Content & Writing Copy

How your grades at school could be holding you back in business.

How to get more people to click your website buttons

We all like a simple tip that could boost conversion rates, right?

Storytelling EXPERTS Swear By This Trick to Simplify Difficult Topics

There's an element of storytelling which is called zooming in.

How we make decisions and why it matters in marketing

How people make decisions and how we can use the psychology of decision-making in marketing.

My golden rule to getting more clients as a service business...

Create YOUR unique process or methodology. Hear me out. It's more fun than it sounds.

Why do emails asking for a review or to fill in a survey always seem to land at the wrong time?

"I would have done it, but I don't have time now. I'll do it later" you think. But later never comes.

Copywriting frameworks to make writing websites, ads and emails easier

Often the hardest part of writing about your offer is knowing where to start.

Top Tip for Writing Your LinkedIn Bio (bet you’re not doing this)

99% of LinkedIn bios don't do this simple thing to make them much more effective

The Real Difference Between Handling Sales Objections and Losing Sales

Objections are a good thing! Objections aren't a 'no', they're a 'yes...but'.