Am I The Real Deal? Let’s Find Out…
Self Care. Your Way
I developed the brand messaging, USPs, headlines and taglines for this lovely e-comm site.
I don’t do a lot of e-comm projects, but since this was brand strategy, which I ❤️, I made an exception. So glad I did.
Website copywriting / Brand messaging / unique selling propositions
Team Coaching Mastery
TCS has been one of my fav clients for a long time. I help them with audience insights, website, landing page, ad and email copy.
But also we strategies on the wider brand together and that’s a part of my job I love.
Website copywriting / Brand messaging / Ad copy / Landing pages
Your Body, Your Health. Your Choice.
These guys are on a mission to change the face of healthcare in the UK, I helped them uplevel their copy.
We looked at every aspect of their website, sales funnel and developed the brand ‘message house’
Website. Read the Case Study here.
Website copywriting / Brand messaging / Emails / Adverts / Sales funnels
Creating a brand voice that speaks sense
A SaaS prodcut - The Dalza app was quietly revolutionary, but its voice wasn’t.
Dalza needed a voice that was strong without being cold, and warm without being soft.
After the tone of voice strategy, I brought the words to life in copy across Dalza’s marketing comms.
Brand voice strategy, email copy, social media copy, press releases
When three become one
Sometimes a project lands in my inbox that’s so utterly, completely, challengingly different to anything I have done before, I have to say hella yes.
This was 3 websites for one business, with totally different audiences.
Website copywriting / Brand messaging / Business strategy
Life begins in mid-life
I worked with a few clients last year who focused on supporting women in mid-life (maybe it was a sign).
This coach lives and breathes her philosophy and it’s a joy to see her passion. I hope I captured it in the words to launch her new program
Sales page copywriting for a life and business coach / audience research
Rediscovering confidence after a stroke
This was a simple landing page project, but the subject touches so many lives.
Getting real audience insights into rebuilding your life after a stroke was key to making this landing page do it’s job - help more people.
Sales page
Landing page copywriting / Audience research
Can you really hack happiness?
Now THIS is what I call an interesting project. Writing the website for the world’s only happiness hacker.
Someone who has created her own Intentional Adaptability Quotient and speaks publicly on how to create a life of meaning. I was inspired.
Website
Website copywriting / Brand messaging / Business strategy
A SaaS product fit for the runway
Projects are like kids, you’re not supposed to have a favourite...this would be a golden child.
They came with user testing, buyer personas and in depth client insights. AND wanted to have fun with the tone of voice. #yesplease!
Website
Website copywriting / Brand messaging / Voice of Customer research
Redefining our industry (but meaning it)
We hear ‘redefining our industry’ ALOT but in Nimbla’s case they really are. Cutting edge tech. Smart people. A business that’s giving small businesses what they need.
It’s always a winner when the design is top notch too.
Website copywriting / Brand messaging / Audience research
Doing more than just ticking the wellbeing box
Tight timelines but these ladies know corporate wellness, so I didn’t mind.
Such a powerful message and I love that I get to help them share it with the world.
Website copywriting / Brand messaging / Business strategy
Wedding planning without the stress
What if you had a wedding planner with you every step of the way, without paying through the nose?
(If you don’t count the cost of wedding flowers…). This course launch and refresh copy was a dream to work on.
Sales page / Facebook ads / audience research
Find your flow. Perform at your best.
When corporate coaching takes a psychological twist, I’m all in.
Alex teaches high-performers to find their ‘flow’. This copywriting project was right on my wheelhouse.
Website copywriting / Brand messaging
Financial services compliance, but fun
I often get asked as a copywriter, how I write about topics I’m not an expert in?
It’s less about knowing the subject and more about who you’re writing for.
Website copywriting / Brand messaging
Here’s a reason to enjoy tax-time. Seriously.
You’re either a numbers person, or you’re not. Most of us didn’t get into business to keep our accounting in order, yet keep our numbers in order, we must. Writing this website made me want to be a better person (tax-time-wise).
Website copy / brand messaging
Cutting through the recruitment BS
When the client is prepared to push the boundaries of what is considered ‘proper’ for their industry in terms of copy - you know it’s going to be a fun project. And it was. Tongue in cheek language, a direct tone of voice and going against the grain. What more could I ask for?
Website copy / Brand messaging
Say au revoir to self-doubt
Think you lack motivation? Or always pick the wrong partner? Or attract bad luck? Well actually, none of it is true. Hypnotherapy will tell you why and how to overcome your limiting beliefs. It makes writing that bit sweeter, when the topic is infinitely interesting and bound to change lives.
Website copy / Brand messaging / Marketing strategy
When writing makes you hungry
When I’m writing a website for a food product that consists of crispy, tasty battered fish and potato cakes, let’s just say I couldn’t work right before lunchtime. Nice to support a traditional family business, with an authentic tone of voice.
Website copy / Brand messaging
Enabler of the Great Australian Way of Life.
Institutes are funny old things. Not quite a non-for-profit. Not fully a commercial business. And that makes them fun to write for. With countless audiences and a message that’s definitely not about ‘the sell’, the copy needs to be strategic and considered.
Website copy / Brand messaging refresh
We’re all about the girl power
When the statistics say a 6% increase in women in the workforce would increase Australia’s GDP by approximately $25 billion, you have to sit up and listen (and of course use the stat in your copy). This business is doing its bit to increase diversity and inclusivity, and we’re all about that.
Website copy
Think you know hypnotherapy? Think again.
The 1990’s gave hypnotherapy a bad name, The Change Coach is here to debunk the myths. Clinical hypnotherapy is marking a new era for therapy in Australia (get it?). By the time you’ve read this website, you’ll be signing up for your first session.
Website copy / Brand messaging.
On a mission to live financially confident?
I must admit, I never thought I needed a financial advisor, until I spoke to these guys. Genuine, honest, knowledgeable and I defy anyone to not want to hand them all their money after seeing what they can do.
Website copy / Tagline development
How’s this for an acronym - CDRU (Costs Down. Revenue Up)
This isn’t the easiest subject matter to get your head around but think of these guys like the pest control of an enterprise business. They sniff out cost savings, get rid and leave the business revitalised, with a new lease of life
Website copy / Pitch material
When science and beauty collide.
Beauty products containing a world-first secret ingredient found only in seaweed from Tasmanian oceans? Yes please. This website copywriting project involved keyword and Voice of Customer research, as well as product descriptions and a bit of science thrown in.
Customer research / Tone of voice / SEO / Website copy / Product description
Trade easy. Dream big.
In an industry full of cowboys, this team differentiates by being the brokers you can trust. This called for a full brand repositioning, in depth customer research and a brand new website.
Customer research / Customer profiling / Brand positioning workshop / Vision & mission statement / Brand values / Personality / Tone of voice / Website copy / Marketing strategy / Email marketing / Marketing funnel copy
Brow envy - we’ve all been there.
A small business with a big passion for making their client’s feel right at home. From a powerful personal philosophy and values that live and breathe, comes a brand story and social strategy that’s authentic to its core.
Customer research / Brand positioning / Mission statement / Tone of voice / Website copy / Elevator pitch
No-one slips through the cracks.
Think Workplace Health & Safety is a yawn-fest? Think again. These guys are changing the game so that language and literacy levels are never a barrier to safety at work. Literally saving lives; what an honour to be involved.
Communications strategy / Tone of voice / Website copy / App copy / UX / Email sequences / Video script / Content marketing
Better Traffic More sales.
If you ask any small business owner what they want, they’ll usually answer “more sales”. This webcopy was designed to speak on a level to artisans who got into #SmallBizLye for the passion, and are not too sure how to make a profit. A tone of voice that was lots of fun to write.
Customer research / Website copy / Product description
Did someone say BBQ?
It’s no secret that red meat gets a bad rap, but all that’s about to change. This campaign sets to transform an industry - from farmer to butcher. A sub brand, a full comms strategy and lots of on-brand copy made this project no mean feat.
Website | Email Campaign | Video
Project management / Video script / Website copy / Content marketing
Inspire me.
An established brand with buckets of style, but that couldn’t quite find its voice.
The story shone in the hearts of its founders and company culture - it just needed articulating on paper.
Tone of voice / Content marketing
Oh DAM.
These guys do DAM (that’s digital asset management to you & I) differently and aren’t afraid to say so in their brand positioning and tone of voice. A great example of building a brand that doesn’t blend in. Oh and for the record, at the rate we’re all producing content, every biz on the planet is going to need a DAM in the next decade. Get in quick.
Brand positioning / Tone of voice / Brand values / Website copy / Content marketing
Get up and glow.
Using black powder to make teeth whiter is an education piece first and foremost.
KOHLE knew they had first-mover advantage in the Australian market, they just need a brand that could capitalise on it.
Customer research / Mission statement / Tagline / Brand personality / Tone of voice / Website copy
They’re good people.
Keeping businesses and residents in their little corner of the world safe for almost 20 years.
Secure Enterprises’ we got to the heart of their brand and told their story on a website that google (and their customers’) love.
Customer research / Tone of voice / SEO / Website copy
Let’s get bendy.
A business that’s changing the game when it comes to flexible work, the monthly newsletter ‘Get Bendy’ from Juggle Strategies is witty, insightful and valuable - just as copywriting should be.
Content marketing / Copywriting / Email marketing
The campaign that broke the internet.
When you mine rare Australian pink diamonds, which are soon to be gone forever, you’ve got to expect some interest. I knew the copy was good...but we were blown away with the response and success metrics from these marketing funnels.
Facebook ads / Landing page / Email marketing
What is a nutritionist anyway?
We’ve all been there; hitting ‘Dr Google’ instead of getting a fact-based diagnosis for our aches and pains. There was ‘Voice of Customer’ research aplenty for this nutritionist’s website (people just love to share their health woes on Facebook).
Website copy / Brand messaging