A Q&A with strategic innovation consultant Daniela on how to validate new ideas, surface assumptions, run smarter customer interviews, and avoid building something nobody wants—plus a call to book a Wordology call for brand voice and conversion clarity.

I think one of the most common myths about brand voice is that it's a personality exercise.

This drives me mad!

Pick some adjectives. Include 'warm', 'friendly' and / or 'human'.
And...Done.

As a result, most brand voices are bland, inconsistent and trapped in a PDF.

BUT brand voice sits underneath differentiation, trust and conversion.

Which means it can directly drive revenue.

It's important, people!

A Q&A interview with Cap, an RTT and hypnotherapy practitioner and co-founder of Holorise, on root-cause change, emotional eating, willpower, burnout warning signs, and the daily mantras that keep you grounded.

A Q&A interview with Valeria, a leadership and career transition coach, on moving from technical expert to leader, the difference between coaching and mentoring, avoiding burnout, and the mantra “all in good time.

A Q&A with Caroline Cookson of Cookson Partners on pricing strategy, consumer psychology, and ethical pricing, including practical insights on positioning, price anchoring, tiering, and how to price services confidently.

PR has a reputation. Not always a good one.

It’s the land of late nights, “just one more follow up,” and pretending you’re fine while your calendar looks scary.

So when I sat down with Rhiannon, founder of Lem-uhn, I wanted to get into the real story:

How do you build a PR agency that actually feels good to work in?

And how do you make that part of your brand, without sounding like a corporate wellbeing poster?

The million dollar question is should you include pricing on your website or not?

My answer is a rock solid 100 % yes.

For two reasons, the first is it demonstrates your expertise. and the second is, it stops wasitng everyone’s time.

Let’s explore how to use pricing on your website to boost conversions.

I’m all about business growth, whether it’s through killer copywriting that brings in more leads. Or growth strategies that don’t involve throwing $$$$ at Zuckerberg.

Why does blank page syndrome happen to good people?

We start our journey before the beginning. Before you start writing. When it’s just you, a matcha latte and a blank screen. That can be a lonely place.

Someone wise once said “writer’s block just means you haven’t done enough research”, and they were right. Fill your blank screen with research. Don’t even worry about the writing part yet.

When I start a copywriting project I spent hours (sometimes days) on research. That means when I come to write, I have everything I need to say right there. I just need to put it into an order.

Neglecting your UX is a bit like not thinking about your client’s experience when they come to your office for a meeting. The decor may be chic, but if you don’t offer them a cup of tea, coffee or Chardonnay, they’ll remember that.

So, I wanted to share some really basic website UX tips, with a copy slant (of course).

How can we know how to inspire people to take action, without a good understanding of the cognition behind decision-making?

Wordology is the science of weaving customer research, sales psychology, and your brand pazazz into your words, to get your dream clients clickin’

It’s the science of writing words that sell.

I’m going to share what I would put in a really simple, 3 email sequence. Because, life is hard enough, let’s keep this easy.

If you could tell business owners 4 PRACTICAL things they could do to improve their website SEO right now, what would they be?

That’s what I asked an SEO ninja. Here’s what she said.

Your homepage should be a careful display that excites and intrigues. But does not bombard your virtual window shopper with Every. Single. Thing. that you offer.

So, with that top of mind, let’s journey through the optimal homepage flow for a service-based business.

Today I want to hone in on a tiny but mighty part of your website homepage - your buttons. These are your conversion epicentre. In fact, when copywriters are optimising websites for conversions they will often ‘work from the button out.

Although this button advice applies to all pages of your site, it’s most crucial on the homepage, so we’ll focus our attention there.

Find the words or phrases your customers use to describe what you do and the problem you solve.

Then use these EXACT words and phrases in your copy. Seeing the words in their head reflected in your copy will make your audience sit up, listen and think you’re a psychic genius.