Is your brand voice collecting digital dust in some long-forgotten Google Drive?

Most brand voice strategies stop at adjectives. I build a living, breathing brand voice you can plug straight into your campaigns, copy, and ChatGPT.

  • Step 1: The Deep Dive

    We mine real customer language, scan your competition, and strip your brand down to its values so we know exactly what makes it tick.

  • Step 2: The Voiceprint™

    We map emotional triggers, archetypes, and tonal traits so your brand voice isn’t just pretty words, it’s precise, powerful, and unmistakably yours.

  • Step 3: The Playbook

    You get your full Brand Voice Strategy plus live copy examples you can drop straight into headlines, bios, buttons, and emails. Immediate proof it works.

  • Step 4: The Switch-On

    Where most strategists stop, I start. If you need to new copy, I can plug your voice into your website or marketing content, so your voice doesn’t just exist; it sells.

Refresh our brand voice, Elle

What makes this brand voice strategy sooooo good?

✔ Built from voice-of-customer research, not brainstormed adjectives.

✔ Grounded in behavioural psychology, not fluff.

✔ Created by a conversion copywriter, so your voice actually works in real life.

✔ Designed for AI-readiness - even ChatGPT can’t mess it up.

 
 

Elle didn’t just transform our brand messaging – she became part of the team.

Whether it was collaborating with different teams or nailing down the details, Elle was truly invested in helping us connect with our audience.

If you’re after someone who’s both talented and a joy to work with, Elle’s your go-to.”

— Jon, Releaf


First stop, a 30 minute discovery call.

Say ‘this one please’ to the package
that suits. And awayyyyy we go

  • The Brand Voice Strategy

    For brands who need a distinct, psychology-backed voice that works everywhere.

    Includes:

    ✅ The Deep Dive

    ✅ The Voiceprint™

    ✅ The Playbook in Action (with headline, button, and email examples)

    ✅ Designed for AI-readiness

    Investment in your business: Starts from £2995

    Prices are in GPD but you can pay in your own currency 😎

    This one please!

  • Brand Voice + Copywriting

    For brands who want the voice strategy and the scroll-stopping copy.

    Includes:

    ✅ The Deep Dive

    ✅ The Voiceprint™

    ✅ The Playbook in Action (with headline, button, and email examples)

    ✅ Designed for AI-readiness

    ✅ Implementation in real copy (sales pages, funnels, emails you name it)

    Investment in your business: Starts from £3650

    Prices are in GPD but you can pay in your own currency 😎

    This one please!

FAQ

  • Absolutely. Many clients begin with the strategy and then bring me back to activate it across their funnel or site.

  • Usually from the kick-off session to completion takes about 2-3 weeks. But it really depends on the depth of the customer research. Often, I interview my client’s clients to get some insight-gold and in that case the research phrases can take a little longer

  • “Project management” is my middle name. I’ll make sure you’re across all the project timelines and when you’ll need to allow time in your calendar for reviews and feedback.

    Before the kick-off session, I’ll get you to fill in some bits and pieces, including a target audience profile and brand messaging exercise, to make sure we get as much value from our time together as humanly possible.

  • 50% of the project fee is paid to kick the project off (before the strategy session). And the remaining 50% when you approve the brand voice strategy.

    If I go on to bring your brand voice to life through copywriting, we’ll discuss what’s needed and those payment terms are separate.

    I work with clients all over the world and show my prices in GPP, but you can pay in your own currency.

  • There are things AI is brilliant at (holiday planning, coming up with a new IG bio, identifying a type of plant).

    And things it’s not so good for…like coming up with creative new ideas. By its very nature, AI is uses a ‘machine learning’ model, this means all its ideas come from already existing ideas, somewhere on the internet.

    Using a human to develop the new creative concept for your voice means it will be original.

    You can then go on to plug your new brand voice into AI and you’ll get content that’s a zillion times better than beige. I can show you how to do this.