Is your brand voice collecting digital dust in a
long-forgotton Google folder?

Most brand voice strategies stop at adjectives.

I build a living, breathing brand voice you can plug straight into your campaigns, copy, and ChatGPT.

  • Step 1: The Deep Dive

    We mine real customer language, scan your competition, and strip your brand down to its values so we know exactly what makes it tick.

  • Step 2: The VoicePrint

    Your full brand voice strategy plus live copy examples to drop straight into headlines, bios, and emails. Immediate proof it works.

  • Step 3: The Switch-On

    I plug your voice into your website or marketing funnel, this becomes the gold-standard piece everyone can work from.

  • Step 4: The Wig-Woman

    I stick with you, your team, and your AI to provide advice, guidance, optimisation and tweaking so your new voice sticks, and sells

Refresh our brand voice, Elle

What makes this brand voice strategy sooooo good?

✔ Built from voice-of-customer research, not brainstormed adjectives.

✔ Grounded in behavioural psychology, not fluff.

✔ Created by a conversion copywriter, so your voice actually works in real life.

✔ Designed for AI-readiness - even ChatGPT can’t mess it up.

 
 

Elle didn’t just transform our brand messaging – she became part of the team.

Whether it was collaborating with different teams or nailing down the details, Elle was truly invested in helping us connect with our audience.

If you’re after someone who’s both talented and a joy to work with, Elle’s your go-to.”

— Jon, Releaf


First stop, a 30 minute discovery call.

FAQ

  • Absolutely. Many clients begin with the strategy and then bring me back to activate it across their funnel or site.

  • Usually from the kick-off session to completion takes about 2-3 weeks. But it really depends on the depth of the customer research. Often, I interview my client’s clients to get some insight-gold and in that case the research phrases can take a little longer

  • “Project management” is my middle name. I’ll make sure you’re across all the project timelines and when you’ll need to allow time in your calendar for reviews and feedback.

    Before the kick-off session, I’ll get you to fill in some bits and pieces, including a target audience profile and brand messaging exercise, to make sure we get as much value from our time together as humanly possible.

  • You can either pay upfront, or in 3 payments over 3 months. Whichever works best for you.

    I work with clients all over the world and show my prices in GPP, but you can pay in your own currency.

  • There are things AI is brilliant at (holiday planning, coming up with a new IG bio, identifying a type of plant).

    And things it’s not so good for…like coming up with creative new ideas. By its very nature, AI is uses a ‘machine learning’ model, this means all its ideas come from already existing ideas, somewhere on the internet.

    Using a human to develop the new creative concept for your voice means it will be original.

    You can then go on to plug your new brand voice into AI and you’ll get content that’s a zillion times better than beige. I can show you how to do this.