Psychology-backed copywriting that stops the scroll
(and gets the click).
With a background in psychology and 15+ years in marketing.
I write copy that’s so packed with strategy, it’s about to burst.
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Sales and landing pages
Whether it’s a sales page at the point of conversion or a landing page acting as a gateway to bring new leads into your world.
Long form, short form…shake it all about 🎶
My landing and sales page copy gets people clicking
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Email sequences
And they all said email was dead. It’s actually still the best-performing platform to get people buyin’ what you’re sellin’
Email copywriting could well be my favourite type of writing…
But don’t tell websites I said that 👀
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Websites
Your website is the place where all the magic happens…or is it? If your website isn’t pulling its weight, all your marketing efforts will fall flat.
Not to be dramatic or anything.
Let’s fix that with copy that makes your website work harder than you do
4 steps to high-converting copy
We have a 30 minute discovery call to work out what’s what
I deep dive into your business objectives, brand strategy and target audience
Down the virtual rabbit hole to collect ‘voice of customer’ research, so we can speak their language back to them (I’ll explain on the call)
Scooping up everything I’ve learnt, I craft psychology-driven copy that’ll boost your launch or course conversions by a zillion %
It doesn’t stop there
(spot the overachiever)
Once we have all this lovely in-depth ‘voice of customer’ research. I can write copy that will:
Attract cold leads - Paid ads, landing pages, lead magnets.
Nurture warm leads - Website copy, email marketing campaigns.
Get the sale - Sales pages, email campaigns to offers
Send me an email to talk about copywriting for your business.
First stop, a 30 minute discovery call.
“Elle was able to understand our personas, what we were trying to achieve for our website, articulate exactly the right messaging and create much-needed journeys. Her process makes it all incredibly easy”.
— Madeline Caris, Style Arcade
Say ‘this one please’ to the copywriting package
that suits. And awayyyyy we go
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Psychology-powered website
A website that turns words into clients for your business.
Using my proven sales page formula, buyer psychology, non-sleazy persuasion principles and conversion-copywriting techniques.
You’ll get:
🔥 60 minute strategy call where we delve into your audience, business and brand
🔥 My unique ‘Voice of Customer’ research so we can tap into the hearts and minds of your people
🔥 A website that works as hard as you do to bring in new business
Investment in your business: Starts from £1200
Prices are in GPP but you can pay in your own currency 😎
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Crazy-converting email sequence
From list-building to to sales sequences. Name the goal, I’ll write the words.
I use non-sleazy suspension, future pacing, urgency, scarcity, authority-building and all sorts of good-stuff, so your list wants what you got.
You’ll get:
🚀 45 minute strategy call where we delve into your audience, business and brand
🚀 My unique ‘Voice of Customer’ research so we can tap into the hearts and minds of your people
🚀 A 3-5 part email sequence that leads prospects on a journey from maybe to gimme
Investment in your business: Starts from £800
Prices are in GPP but you can pay in your own currency 😎
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The full marketing funnel
Need a full copy overhaul? Let's look at the metrics and re-write your funnel.
This package has made mega-money for businesses all over the world. It gets your people clicking from the top to the bottom of your funnel.
You’ll get:
💥 90 minute strategy call where we delve into your audience, business and brand
💥 My unique ‘Voice of Customer’ research so we can tap into the hearts and minds of your people
💥 Conversion-optimised, psychology-packed copy from top to bottom
Investment in your business: Starts from £1600
Prices are in GPP but you can pay in your own currency 😎
“Working with Elle was such a great and easy experience. She gave me so many ideas on how to change the copy on my website from mwahhh to AMAZING.
Her process is very thorough and she takes the time to listen to what exactly you are trying to achieve - and she nails it!!”.
— Marije Kleinsmann, Pixels or Paper
There’s no time like the present.
Want to write your own webcopy?
FAQ
All the other burning questions you’ve always wanted to ask a copywriter, but never have.
Until now…
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Copywriters write words that lead to a conversion. I mainly write copy for service-based business owners.
Copywriters (like me!) also write email nurture sequences, landing pages, social ads and everything in between.
Content writers are different (I don’t do this kind of writing). They write brand-building content like blogs and social media posts. In this case, the conversion is usually a much smaller commitment, like a click to follow you on Tik Tok, or download your e-book.
My copywriting process is different. I have a background in psychology and I spend alot of time conducting ‘voice of customer research to understand the psychographic behaviours of your audience before I write a word on your page.
As I write I weave subtle persuasion principles all through the words. And that’s now I’m able to get results for my clients. Wanna see some pages I have written?
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Usually from the kick-off session, to completing the drafts takes about 2-3 weeks. Placing the copy into the design will depend on the designer (but I can help manage this process and usher things along).
Then we do a final review and sense check, before it goes live.
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“Project management” is my middle name. I’ll make sure you’re across all the project timelines and when you’ll need to allow time in your calendar for reviews and feedback.
Before the kick-off session, I’ll get you to fill in some bits and pieces, including a target audience profile and brand messaging exercise, to make sure we get as much value from our time together as humanly possible.
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50% of the project fee is paid to kick the project off (before the strategy session). And the remaining 50% when you approve the final draft. I work with clients all over the world and show my prices in GPP, but you can pay in your own currency.
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ItemGreat question. Copywriting involves many different disciplines; from SEO to psychology and sales techniques, to brand strategy.
So although technically you can write….I’d argue conversion-copywriting is a special super-skill (although maybe I’m biased).
Having said all that…I offer online courses which will teach you all the basic skills you need to make writing for your business quicker and easier. description
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Copywriting is a specialist skill that uses a mega-mix of sales psychology, persuasion principles and copywriting techniques, to increase conversions.
It can be used for websites, landing pages, email sequences, paid ads and more.