Brand Voice Strategy and Copywriting for Businesses
Who Don’t Do Beige
I create brand voices rooted in psychology and customer insights.
Then bring it to life with scroll-stopping copywriting.
Hi, I’m Elle
I’ve spent over a decade in the trenches writing conversion copy for startups, scaleups and global brands, where every word has to pull its weight.
Along the way, I taught 40,000+ people how to build brands and write copy through my online courses.
If your brand voice and copy sound more bland than brilliant, you’re in the right place.
Your brand sounds ‘fine’.
Which is the most dangerous place it can be...
…fine is plane food. Fine is your neighbour’s new haircut. Fine is forgettable.
In a digital world, forgettable is fatal:
Investors don’t lean in.
Prospects scroll past.
AI mass-produces the beige.
Your stakeholders want faster output, but speed without voice kills trust. Deep down, you know your brand voice isn’t distinct enough to cut through.
Take Your Brand Voice and Words from Beige to Brilliant…
Most brand voice docs live in a folder.
Mine lives in your copy.
Built from voice-of-customer research, not brainstormed adjectives.
Grounded in behavioural psychology, not fluff.
Written by a conversion copywriter, so it works in real life
A brand voice that works everywhere: in pitches, headlines, landing pages, and even ChatGPT.
Not theory. Not guesswork.
Your new sales weapon.
Jon, CMO
“Elle didn’t just transform our brand messaging – she became part of the team.
Whether it was collaborating with different teams or nailing down the details, Elle was truly invested in helping us connect with our audience.
If you’re after someone who’s both talented and a joy to work with, Elle’s your go-to.”
Ready for your brand to sound like it belongs in the room?
No pressure. Just clarity.
We’ll talk about where your messaging stands today, how we can sharpen your brand voice, and whether it’s the right move for your business.
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FAQs
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A Brand Voice Strategy is a practical guide to how your brand should sound in every channel. I go beyond adjectives to create a usable voice, with live copy examples.
I can then go on to bring it to life in your sales funnels, websites, and everything in between.
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This isn’t an afternoon brainstorm with a mood board, it’s a 100-day transformation!
It’s strategy rooted in real audience research, behavioural psychology, and copywriting expertise, not just a list of adjectives.
If you work with an agency, the likelihood is they’ll give you a PDF and disappear.
Once the strategy is done, we bring it to life in real-life copy and that’s where you’ll see the real ROI.
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You’ll see immediate benefits in clarity and consistency.
Teams write faster, AI outputs improve instantly, and your copy stops sounding like everyone else’s.
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Once your brand voice is nailed, I can help wire it into your AI.
So even ChatGPT can’t beige-wash your content. You’ll get prompts and parameters so your AI starts producing copy that actually sounds like you on your best day.