UK copywriter & brand messaging strategist.
Putting your brand into words that sound and feel like YOU.
Using a mega-mix of consumer psychology, audience research and conversion copywriting. For founder-led businesses, especially coaches, consultants and service providers.
Got a quick question? elena@23wisewords.com
“I know what we do, but I can’t explain it anymore.”
You’ve added services. Changed who you work with. Finally stopped offering the thing you never liked doing anyway.
The business makes sense in your head.
Explaining it to someone else? That’s where things get complicated.
There are Post-its everywhere. Half-written pages. ChatGPT conversations that started promisingly and somehow left you with even more to untangle.
Meanwhile, you’re explaining on sales calls what your website should already have said.
You know the work is good. You’re just not sure the words are doing it justice.
Hi, I’m Elle
Your word-wing-woman for your growing business, new direction and “how do I actually explain all this?” moments.
I bring together brand positioning, brand voice and psychology-backed copywriting so the right people understand what you do, see its value and recognise why you’re the one to help.
Let’s find the thread running through everything.
What’s true about your business? What do your customers genuinely value? And why should they choose you?
That’s where we start.
01. Get inside your business
I help you make sense of the ideas you’ve been going round in circles with.
02. Listen to your customers
Find what they value and the language they use to describe it.
03. Find the words
Then we turn those insights into clear messages, a distinctive voice and persuasive copy you feel confident putting out into the world.
“Her research is thorough, which makes her words tailored to the audience and brand.”
Nathalie, founder
Brand positioning, a voice that feels like you, and copy that brings it to life.
01. Brand positioning & messaging
We’ll get clear on who you’re for, the problem you solve and what makes your approach worth choosing. Then find the words to explain:
Why this? Why now? Why you?
So your website, pitch and sales conversations tell a story you actually believe in.
02. Brand voice & VoicePrint
My VoicePrint framework brings together your customers’ language, your brand’s personality and the psychology behind persuasion.
You get a practical voice you can use across your website, emails, team and AI tools, with examples that show how it works.
03. Website & landing page copywriting
For when your website is still selling an older version of your business.
Real customer language. Consumer psychology. A clear journey from “What’s this?” to “This sounds like what I need.”
Something smaller to get off your list?
Wise Words Days are for a focused project that needs doing. Bring the piece you’ve been putting off, and we’ll talk through whether a day is the right fit.
“Elle transformed our brand messaging with her sales-psychology-packed copy. She really took the time to understand our brand and voice, creating content that felt genuine and spot-on.”
Jon, CMO
Come for the copy.
Stay for the psychology.
I’m Elle Connolly, founder of 23 Wise Words.
Your word-wing-woman for your growing business, new direction and “how do I actually explain all this?” moments.
I’ve spent 15+ years in marketing, asking questions, disappearing down research rabbit holes and working out why some words make us pay attention while others barely register.
A background in Psychology and PR helps. So does my conversion copywriting training with Copyhackers.
But the useful bit is what happens when I bring all that into your business: I spot the connections you’re too close to see, ask the questions that get things moving and put what’s in your head into words that make sense.
FAQs
-
If you’re struggling to explain what you offer, who it’s for or why someone should choose it, we’ll start with the positioning and messaging.
If those foundations are clear, we can focus on turning them into website copy.You don’t need to diagnose it before we speak. That’s my job!
-
I research what your customers care about, the language they use and what makes them hesitate.
Then I use behavioural psychology and conversion copywriting principles to help them understand the value, assess their options and feel confident taking the next step.If you work with an agency, the likelihood is they’ll give you a PDF and disappear.
Once the strategy is done, we bring it to life in real-life copy and that’s where you’ll see the real ROI.
-
Absolutely. Bring what you’ve got.
Your drafts can help us see what you’re trying to say and where things have become tangled.
We’ll work through the underlying message so you can stop prompting in circles. -
I’m based in London, in the UK and work remotely with businesses here and internationally.
Let’s find the words for what’s next.
Tell me what’s changing in your business, what’s proving tricky to explain and where you’d like some help.
Start with a 30-minute discovery call.
Prefer to put it in writing? elena@23wisewords.com