Strategy workshops to put your why into words
Picture a half day, where we jump off the busy bandwagon to work out what makes your business special, who your dream client really is, and how we can create marketing messages that makes you more mula.
This workshop is for you (and your team) if:
You feel like you’re winging your marketing right now
You’re struggling to put your finger on that thing that’ll make you stand out
You want your website to bring in more leads
Sound about right? First step is to book a free discovery call so we can get to know each other before the workshop.
And it goes a little something like this…
The workshop is split into three parts:
Dream Client
Persona
We’ll sneak into the hearts and minds of your dream client, so you have a Swarovski clear picture of who your website and marketing content is speaking to.
Marketing messages
We pinpoint your ‘why’ then put it into words, crafting an ‘Power pitch’ (an elevator pitch with a valuable twist) and value proposition. So you an answer confidently whenever you’re asked ‘so, what do you do’.
Putting it all into practice
We take what we’ve learnt and put together some top-level ideas on where and when to use your marketing messages, using my consumer psychology and brand strategy expertise.
“Elena’s brand positioning workshop helped us see how we can use our brand story to get ahead of our competition. I feel like we now have a solid foundation to build the business from and know how we can stand out in the market”.
— Dean Hyde (Blueberry Markets)
It’s time to wake up and smell the strategy.
Frequently Asked Questions
Do I really need a workshop?
I get it, you wanted a copywriter, you weren’t thinking about workshops, but copy without strategy is just...words.
Nailing your strategy will make your marketing (and business) better for a million reasons, but in the interests of time, I’ll name my top 3:
You’ll have an advantage that puts you ahead of your competitors
You’ll have a clear foundation for your marketing strategy
You’ll attract the right type of client; one that’s nice & valuable
What's the investmet?
As well as the workshop, I’ll do deep-dive market & customer research (on and offline), which can be used to super-charge all of your content, from insta-ads to pitch decks for years to come.
The cost for all this researching, strategising and workshoppin’ is $1,257 You pay 50% when we start the project, and 50% when we finish. Simple.
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“I refer lots of people to Elena's workshop, to help them get some clarity on what makes them unique and how they can use it to market their business.
I’ve found that after working with Elena to define their brand positioning, my clients are much more confident on how to grow their business, telling their story”.
— Celia Harding (PR Shed)